Apollo is built for generic B2B sales. Recon is built specifically for finding and selling to marketing agencies. If agencies are your ICP, Recon wins.
Feature Comparison
| Feature | Recon | Apollo |
|---|---|---|
| Agency-specific filters | Service type, pricing tier, team size | Industry only |
| Agency size data | Team size, revenue range, office count | Generic company size |
| Client portfolio data | Client lists, industries served | Not available |
| Tech stack detection | Agency tools + client tech stacks | Company tech stack |
| Decision-maker contacts | 97.3% verified emails | Verified emails |
| Pricing | From $149/mo | From $49/mo |
| Data freshness | Weekly updates | Monthly updates |
| Export limits | 500-Unlimited/mo | Varies by plan |
| Agency vertical filters | SEO, PPC, Web Dev, Design, Social, PR | Not available |
| Intent signals | Agency-specific hiring, new clients | Generic intent data |
Where Apollo wins
Apollo has a massive general B2B database with 265M+ contacts across every industry. If you're running a broad SDR team prospecting across multiple verticals, Apollo's scale and LinkedIn integration make it a strong choice. Their sequencing tools are also more mature for high-volume outbound.
- Massive general B2B database (265M+ contacts)
- Built-in email sequencing and dialer
- LinkedIn Sales Navigator integration
- Good for SDR teams with broad ICP
Where Recon wins
Recon was built from the ground up for one thing: finding and selling to marketing agencies. Every data field, filter, and enrichment point is designed for the agency vertical.
- Agency-specific data: client lists, service offerings, team size, tech stack, Clutch reviews
- Pre-built agency filters: search by service type (SEO, PPC, web dev), pricing tier, location
- Lower price for agency-focused use cases: $149/mo vs spending hours filtering generic data
- 147,000+ agency profiles with 97.3% email accuracy
- Intent signals tuned for agencies (new hires, client wins, tech changes)
Pricing comparison
Apollo offers plans from $49 to $119/mo for general B2B data. Recon starts at $149/mo (Starter), $349/mo (Growth), and $499/mo (Enterprise) for agency-specific data with enrichment that Apollo simply doesn't offer.
The price difference pays for itself: one closed deal from agency-specific data covers months of Recon. With generic Apollo data, you spend hours manually researching each agency before reaching out.
3 use cases where Recon wins
SaaS selling to agencies
You sell project management, CRM, or analytics software to agencies. Recon tells you which agencies use competing tools, their team size, and who makes buying decisions.
Agency selling to agencies
White-label services, subcontracting, or referral partnerships. Recon shows you which agencies offer complementary services and need what you provide.
Recruiters hiring agency talent
Find agencies by size, growth rate, and location. Identify decision-makers and hiring managers at agencies that are actively growing their teams.
Who should use Apollo instead
If your ideal customer is not a marketing agency, Apollo is the better choice. Apollo's strength is breadth: selling to SaaS companies, e-commerce brands, healthcare, finance, or any non-agency vertical. Their general B2B database covers nearly every company type. If agencies are just one of many segments you target, Apollo's broader dataset makes more sense.
What users say
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147,000+ agency profiles. Verified decision-maker emails. Agency-specific filters.
Start Free with 25 LeadsFrequently Asked Questions
Is Recon better than Apollo for agency prospecting?
Yes. Recon is purpose-built for finding and selling to marketing agencies with filters for service type, pricing tier, team size, and client portfolios. Apollo is a general B2B database without agency-specific data.
How much does Recon cost compared to Apollo?
Recon starts at $149/mo for 500 contacts with full agency filters. Apollo ranges from $49-119/mo but lacks agency-specific enrichment like service offerings, client lists, and Clutch reviews.
Does Recon have decision-maker contacts like Apollo?
Yes. Recon provides verified decision-maker emails with 97.3% accuracy, plus LinkedIn profiles. The difference is Recon also includes agency-specific context like their services, pricing, and clients.
Can I export Recon data to my CRM?
Yes. Recon supports CSV export on all plans and API access on Growth and Enterprise plans for direct CRM integration.
Does Apollo have agency-specific filters?
No. Apollo categorizes companies by industry but doesn't offer filters for agency service type (SEO, PPC, web dev), pricing tier, client portfolios, or Clutch ratings.
Is there a free trial for Recon?
Yes. Recon offers 25 free leads when you sign up, no credit card required. You can search the full database and export contacts immediately.