ZoomInfo is the enterprise standard at $15K+/year. Recon delivers agency-specific data at a fraction of the cost. If you're selling to agencies, you don't need ZoomInfo's bloated general database.
Feature Comparison
| Feature | Recon | ZoomInfo |
|---|---|---|
| Agency filters | Service type, pricing, team size, Clutch rating | Industry only |
| Price | From $149/mo | $15,000+/year |
| Contract terms | Month-to-month | Annual commitment |
| Data depth (agencies) | Client lists, services, pricing, reviews | Company overview only |
| Setup time | 5 minutes | 2-4 weeks (enterprise onboarding) |
| Minimum commitment | $149/mo, cancel anytime | $15K+ annual contract |
| Agency-specific enrichment | Client portfolios, service lines, tech stacks | Generic company enrichment |
| Export formats | CSV, API | CSV, API, CRM sync |
| API access | Growth + Enterprise plans | All enterprise plans |
| Support | Email + chat | Dedicated CSM (enterprise) |
Recon Starter
ZoomInfo
That's $1,788/year for Recon vs $15,000+/year for ZoomInfo. Better agency data. 8x cheaper.
Agency data without the enterprise price
25 free leads. No credit card. No annual contract.
Try Recon FreeWhere ZoomInfo wins
ZoomInfo is the gold standard for enterprise sales teams with large budgets. Their database covers 100M+ companies across every industry, with deep intent data, website visitor tracking, and native integrations with Salesforce, HubSpot, and Outreach. If you have a $50K+ annual data budget and sell across multiple verticals, ZoomInfo's breadth is unmatched.
- Massive general database (100M+ companies)
- Enterprise CRM integrations (Salesforce, HubSpot native)
- Intent data across all verticals
- Website visitor identification
- Dedicated customer success managers
Where Recon wins
Recon is 10-20x cheaper than ZoomInfo and delivers data that ZoomInfo doesn't have: agency client portfolios, service line breakdowns, pricing tiers, Clutch reviews, and agency-specific intent signals. Setup takes 5 minutes instead of 4 weeks.
- 10-20x cheaper: $149/mo vs $15,000+/year
- No annual contract or minimum seats
- Agency-specific enrichment ZoomInfo lacks entirely
- 5-minute setup vs weeks of enterprise onboarding
- Weekly data updates vs monthly
3 use cases where Recon wins
Startup selling to agencies
You can't afford $15K/year for ZoomInfo, and even if you could, it doesn't have agency service types or client data. Recon gives you exactly what you need at startup-friendly pricing.
Agency network building
Building a partner network or referral program across agencies. Recon's service-type filters help you find complementary agencies instantly.
Freelancer finding agency clients
You offer white-label services and need to find agencies that subcontract your specialty. Recon shows team size, services, and decision-makers.
Who should use ZoomInfo instead
Enterprise sales teams with $50K+ annual data budgets selling across all verticals. If agencies are just a small slice of your total addressable market, ZoomInfo's broad database with enterprise integrations and dedicated support makes more sense. But if agencies are your primary ICP, you're overpaying by 8x for data that's worse for your specific use case.
Stop overpaying for generic data
Agency-specific data. 8x cheaper than ZoomInfo. No annual contract.
Start Free with 25 LeadsFrequently Asked Questions
Is Recon a good ZoomInfo alternative for agency sales?
Yes. Recon provides agency-specific data (service types, client portfolios, Clutch reviews) that ZoomInfo lacks, at $149/mo vs ZoomInfo's $15,000+/year.
How much cheaper is Recon than ZoomInfo?
Recon Starter is $149/mo ($1,788/year). ZoomInfo starts at $15,000+/year. That's roughly 8x cheaper for agency-specific data that's actually more relevant.
Does ZoomInfo have agency-specific filters?
No. ZoomInfo categorizes by industry but doesn't filter by agency service type, pricing tier, client portfolios, or Clutch ratings. Recon was built specifically for this.
Can Recon replace ZoomInfo entirely?
If you only sell to agencies, yes. If you sell across multiple verticals, you may need ZoomInfo for non-agency segments and Recon for agency-specific prospecting.
Does Recon require an annual contract like ZoomInfo?
No. Recon is month-to-month with no annual commitment. ZoomInfo typically requires annual contracts with minimum seat counts.
Is Recon's data quality comparable to ZoomInfo?
For agencies, Recon's data is superior. 97.3% email accuracy, weekly updates, and agency-specific enrichment (services, pricing, clients) that ZoomInfo doesn't provide.